Installing Presets into Lightroom Classic
Installing Presets into Lightroom Classic can all be done from within Lightroom itself.
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Open Adobe Lightroom.
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Ensure you are in the Develop Module
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Select File Menu and Import Profiles & Presets.
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Browse to the .zip file you received with your purchase (no need to uncompressed it).
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Select the .zip file and allow Adobe to install the profiles and presets.
Your presets and professional profiles are now installed and ready to use.